As you’ve probably read, things are looking pretty dire for dairy right now. Our founder Ben Pugh wants to show you how buying the freshest, best-tasting milk at Farmdrop puts the money back into the pockets of our British dairy farmers:
Fixing the food chain is our big mission at Farmdrop. And watching the Countryfile episode on Cattle Farming served as a very good reminder for all of us as to what’s broken.
The farm-gate price of a litre of organic milk (its value as it leaves the farm) is now 38p*. For town-folk (me included) that means little without context. So I explored a few online supermarkets and found that a litre of organic semi-skimmed milk is often being sold at £1.10.
The question that should be on all of our lips is: where - in the name of Daisy - has the other 72p vanished to?
The answer: it has disappeared into the black hole of superstore rents, distribution centre costs and expensive TV campaigns.
In my view - this should not be the case. And with Farmdrop - it isn’t.
Farmer Geoff at Ivy House.
A litre of Ivy House organic semi-skimmed milk sells on Farmdrop for £1.00 (normal price) - Geoff (Ivy House) receives 83p and Farmdrop retains 17p (which covers the cost of a website, an app and some electric vans. Along with a group of mission driven people - that’s all that Farmdrop is).
Before smart phones and lithium car batteries this would not have been possible - but the good news is that now it is. And we’re doing it.
By using new technology to create a leaner distribution system, the lion’s share (75% to be precise) of your money goes into the production of your food. And it’s no coincidence that this means healthier animals and land. And in turn, better tasting and healthier food.
*38p was the average price per litre paid by the Organic Milk Suppliers Co-operative in February 2016.
Ben Pugh, founder and CEO of Farmdrop, on the importance of supporting our British dairy farmers and how Farmdrop is giving them a chance to carry on producing the most delicious glass of the white stuff you’ll taste.