5 ridiculously easy ways to break the habit and take a supermarket siesta

16th September 2016

Farm-fresh Farmdrop produce, spruces up a kitchen table nicely.

We know how it is. Time is precious and there’s plenty of other things you’d rather be doing than the weekly food shop. Did you know, it’s said that us Brits spend an average of four days shopping a year? That’s a whopping 96 hours that could be spent doing absolutely anything else (including drooling over recipes on Pinterest, for example). Here are our top tips to help you shake up your weekly shop and break free from a state of hungry, aisle-induced panic.


Farmer Adrian Izzard picking broad beans at Wild Country Organics in Cambridgeshire.

1. Get to know the people behind your food

When faced with the many options available in supermarkets, it’s not always easy to know where your food comes from (fake farms anyone? So frustrating, Countryfile reported on it). The average consumer takes 8 seconds to make a decision on a purchase, leaving not much time for investigating packaging labels. In a quest to bring you quality, convenience and confidence in provenance, at Farmdrop we’ve made it easy to get to the know the people behind your food (without leaving your sofa).

Our farmers have real names, real faces and real farms. Have a question? You can ask our producers anything you like, (yes, anything) by dropping them a question on our social channels and they’ll reply via video. We work directly with farmers and foodmakers, so you can know exactly where your food is coming from. And if you did fancy leaving your sofa, earlier this year we announced our ‘open door producer promise’ – welcoming you to visit our farms and take you on an exciting journey beyond the screen and onto the farm. Visiting your local farmers’ market is also sure-fire way to know where your food is coming from, when it was harvested, and meet the people behind it, all in one go.


Freshly picked rainbow chard at Chegworth Valley in Kent – it’s in season between July and November.

2. Eat with the seasons

Eating with the seasons should be a simple and joyfully delicious task, but as mass-produced food has become the norm and our food is now more likely to be sourced from further afield (quite literally) than it was 40 years ago, it’s easy to forget which foods are grown when. It’s no coincidence that eating fresh foods when they’re in season is the best way to enjoy them. This is when they’re at their tastiest as they’ve required the least amount of artificial aids in any form to grow. Food in season often comes as a glut too at its peak – resulting in a lower price for you as there’s more of them around, whilst also being full of natural flavour and nutrients to boot. At Farmdrop, we aim to be the best ever way for local producers to sell food, so it’s easier for you to eat with the seasons and enjoy beautiful flavour-packed local bounty.


Try out Purton House Organics’ seasonal Veg Bundle.

3. …and try something new

Eating food that has left the farm a mere few hours before it arrives on your doorstep is an effortless route to introducing some tantalising variety into your diet (it doesn’t get much more seasonal than that!). Enjoying a range of foods is simply one of the best things you can do for your health because different types of foods have different amounts of key nutrients. By eating seasonally (and across the five major food groups) you’re more likely to try the new and best tasting things from the farm and in turn get a bit of everything you need for your diet – such as a range of vitamins, minerals and good levels of fibre. Like a little seasonal surprise? Try our fruit and vegetable bundles. Freezing any leftover food too maintains the majority of the nutrients so it’s one way of making the most of seasonal foods. Remember, variety sure is the spice of life. Which leads to…


Our 15 Minute Pasta recipe is a great way of using up veg odds and ends. Perfect for a midweek supper.

4. Raid (and reenergise) your fridge and freezer

Give your fridge an edit and you’ll be surprised about what you can make with what’s in there. Take a look in your crisper (go on, dares ya) and see what’s lurking in the shelves of your door and you can go from grab-and-go-dinner to dinner-winner in moments. Have a handful of vegetables without a home? Roast them up with garlic, olive oil and dried herbs and top with lemon or orange zest, mix with cooked store-cupboard saviours like quinoa or couscous and top with a dollop of yoghurt. Before going to bed, have a nose around your freezer to see what can be left in the fridge to defrost overnight and enjoy the next evening. Don’t forget the leftovers of that lovingly made ragu! By using up what you’ve got, not only will you save money but you’ll be healthier cooking food from scratch and help the environment along the way by avoiding food waste.

5. Say no to aisle ambling

Don’t be an autopilot aisle shopper. Say no to throwing things in a basket when you’re not quite sure what you’re after, only to get home and wonder what the fudge you’re going to do with a mega-jar of stuffed olives and a round of stilton. Shopping at the moment of being hungry is likely to set you up for a food fail as you’re more prone to pop in food you definitely don’t need. Say no to offers too as it’s more likely to be on confectionery or soft drinks than anything else (did you know that British supermarkets have more offers on confectionery than any other country in Europe?) Plan a little ahead (beyond 24 hours, you can do it!) and you can save yourself from this plight.

All September, we’re excited to join a Farmily of British brands for a challenge to take a Supermarket Siesta. Together we’re challenging you to ‘buy better, live better’ by shaking up your weekly shop with a #supermarketsiesta. Do you accept the challenge…?


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