It’s official – your supermarket’s gone stale. From an international egg contamination scandal to the invention of fake farms on fresh produce, have we reached a supermarket scandal too far? What they’re up to isn’t big, it isn’t clever, and it’s definitely not right. No one likes being lied to, and particularly about where their food comes from. But it doesn’t need to be this way.
I started Farmdrop with a mission to fix the food chain. As recent headlines show, our food system is broken. There simply needs to be better, leaner, more transparent way to access the freshest and best quality food possible, that benefits both the people behind our food as well as those who consume it.
Working together with the best independent local food producers using our ‘click-to-harvest’ technology, we’ve created a supply chain that is more than five times faster than the supermarkets’. Our unique model means that there’s zero food waste and supports sustainable small-scale farming too – making the planet and our producers very happy in the process.
Nearly all our fresh local produce reaches your doorstep within a day of leaving its source, so you get the absolute freshest food possible. Here’s how:
Fresher than the supermarket
Farmdrop fresh produce leaves the farm post-12pm on one day, and is with customers from 3.30pm the next day. In terms of moving fresh food around from source-to-door, that’s fast.
Our food arrives on doorsteps in the fastest time possible after its arrival at our hub – the place where your food is packed before its sent off for delivery in our electric vans. This average time from hub-to-door compares to the average time of 105.6 hours for supermarkets, according to the global experts of the food industry, the Institute of Grocery Distribution (IGD) in a 2015 supply chain report.
We also work closely with our producers to ensure your food is the freshest you can get from source. Here is the deliciously transparent journey of five Farmdrop foods you won’t find a supermarket – from harvest or catch to our hub – to show just how fresh they are:
5 foods you won’t find in a supermarket scandal
Purton House Organic Eggs
The chickens at Purton House Organics farm in Wiltshire are looked after by farmer Jack. His chicken’s eggs are laid a maximum of 3 days before reaching our hub and a majority will be laid the morning before – so, for example, eggs laid on Monday AM will be in your kitchen on Tuesday PM. Yet supermarket eggs can be sold up to 20 days after the eggs are laid. EU legislation states all eggs must be sold up to 28 days from lay.
Berkeley Farm Dairy
Farmer Ed Gosling’s Guernsey cow organic milk and creams are processed at his dairy in Wiltshire the same day as it arrives at our hub. Berkley Farm process in the morning and we collect in the afternoon. The milk is usually a day old before processing and the cream is from that morning’s milking. So, this means the cream that arrives at our hub at 11pm in the evening was still in the cow at 6am that morning!
A majority of our fish is line caught 2 days before it reaches the hub, whereas fresh fish sold the supermarket may have been caught up to 12 days before display.
Chegworth Valley Strawberries
Gathered straight from the fields around David and Janet Deme’s farm in Kent, their fresh produce (including these strawberries), are harvested the day before they reach our hub.
These pea shoots (above) and all the herbs and micro salads from Growing Underground reach our hub within a few hours of harvest. The farm underneath Clapham Common tube station is 5 miles away from our hub. Fresh herbs sold in the supermarket on the other hand might not be grown in the UK and can take up to 5 days or more to reach their shelves.
What super-fresh foods will be on your menu this week? Our farmers and and foodmakers always love hearing about and seeing your (truly farm-to-fork) culinary creations. Share a snap with us @farmdrop on Twitter, Facebook or Instagram with #Farmdrop and our favourite will win a free bundle at the end of each month.