Thinking

Getting local food working

25th February 2015

It’s probably quite a while since you first came across Farmdrop and we’d be the first to admit that things have changed a fair bit over
time!

When our wonderful Keepers helped us kick things off, we
found plenty of people who wanted to pioneer a new way to buy food. One
that allowed us all to get easier access to great local food and support
the farmers and producers growing and making it.

We discovered
that, on a practical level, our original model didn’t fit in to enough
peoples’ lives. We might all occasionally beat ourselves up about
convenience being important to us, but faced with a screaming toddler or
a 14 hour stint at the office, we all need a bit of convenience to
support the things we believe in.

So our journey to get to where
we are today has been a bit longer than we expected, but the mission
remains the same. We believe even more passionately in the importance of
helping smaller scale, local producers have a more equitable footing.
And having got a better feel for the workload our farmers, fishermen,
bakers and others put in, we are pretty humbled by the long and often
unsocial hours they work. But it is these amazing producers who are
truly aligned with our collective better interests.

The move to
have bigger hubs (rather than meeting up at your local pub) has done a
few crucial things. You get a much broader range of food and the chance
to have it delivered to your door. And you keep all the good stuff you
had before: very fresh food, direct from the farmer or producer,
supporting a more sustainable agricultural and societal model.
Community-based collection points remain key in certain areas.

If you want to get a feel for all the details on how Farmdrop works now, then please do have a read here.

Our first hub is up and running and has been supplying thousands of customers, but only in a small group of postcodes.

By
moving into your area and across most of London, we are ready to start
bringing more producers into the fold. Soon we will have more than one
hub in London, and as the number of shoppers builds at each hub, we will
be supporting increasingly local producers.

Being able to get
more people buying direct from more producers, opens up a more viable
future for smaller, local farmers and foodmakers. It genuinely changes
the game. We’d be honoured if you were able to put in an order – for
many of you it will be your first opportunity to do so – and if you or
your friends are keen to give us a go then please accept £10 off your
first order when you spend £30 (don’t forget to put in the code
MARCHMAIL4 at checkout).

Many thanks for staying with us on the
journey and we hope one of our electric vans will be making the journey
to your door very soon.

Ben, Ben & Kent

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