Thinking

See how local we are

22nd May 2015
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We know you love supporting local, independent producers and knowing exactly where your food comes from. We also know that there are certain foods you really need to make your Farmdrop order the cornerstone of your house’s menus for the week.

Almost everything on Farmdrop will always be produced by local farmers and foodmakers. At the same time, there are some staples that simply aren’t available on this green and pleasant land – a squeeze of lime juice and a nub of ginger seem as indispensable as a cup of freshly ground and brewed Ethiopian coffee in the morning. Now we couldn’t have you without that! And let’s face it, these aren’t new things to these shores, the Americans used to call us “Limeys”.

The point here is that being too rigid about local sourcing, doesn’t actually help our suppliers, as it means you, our customers, have to go elsewhere to shop, and the small producers we’re all trying to support miss out. We always seek to be as transparent as possible, so you can make an informed decision about what you want to buy. You will from today see a new “Local” icon on the store. You have been able to filter your view of the shop by local, organic and vegetarian, but we wanted the locality to be writ large. And very soon you will be able to see a map for exactly where each producer is.

So how are we going to plug those gaps? We’re delighted to welcome Alex from the amazing organic wholesaler Langridge Organics to help find the things we are missing. Langridge have a farming background and work with specialist growers across the UK and Europe, and they operate a local buying policy: “We always source from the closest possible producer providing they meet with the quality standards our customers expect.”

There’s a big point here about the role you are playing. With a bit of time and more local customers, our existing farmers will be able to grow a broader local range. Ok, maybe not bananas, but more varieties at more times of the year, all produced closer to you.

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