“Where’d my food come from?” – Short supply chain or ‘local’?

31st July 2013

What do we mean by local food? Given the different interests of those using the term, “local” means many different things to many different people.

Many of us think that locally produced food equals “local food”. Although this is part of it, perhaps another way to think of it is the number of individual links between the producer and consumer. So a carrot grown in a farm local to the shop or market that the carrot was bought in would be considered “local”, just as one bought directly from a farmer based the other side of the country.

Following horsemeat gate, short, more transparent supply chains seem to be high on many of our agendas. We highly recommend reading Moya Kneafsey’s recent article in the Guardian. FarmDrop’s driving force is to reconnect farmers with their communities so we were so excited to read that she sees “the revolution in food chains” being driven by innovative farmers diversifying into direct sales (yes!) and community groups looking to take control of where their food comes from (double yes!). 

Buying direct is the easiest way to shorten the supply chain, but despite the obvious benefits it’s often a real struggle for producers as the task and cost of marketing is placed firmly upon their shoulders.

So having spoken to lots of farmers and producers about these challenges, we’re proposing quite a radical solution. By coming together as a community to buy food direct from producers, you’ll be getting a better price, supporting your local farmers and you’ll know exactly where and who your food’s come from.

It will also mean some of the freshest produce in town as it’s all pulled, picked, caught and baked to order and lastly, as you come together to buy with your friends and neighbours it’s a way for food shopping to (finally) become fun! 


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