About Farmdrop Farming Thinking

Your Grocery Shop Shouldn’t Cost The Earth: Why Farmdrop Is The Greenest Grocer

21st March 2019

At Farmdrop, we appreciate that food is one of the biggest contributors to greenhouse gas emissions, which is the major cause of climate change. But we believe that socially responsible businesses can avert an oncoming environmental crisis by implementing new solutions that set the standard for the industry. That’s why at Farmdrop we’ve built a service around five key pillars that we believe are critical to a more environmentally-friendly food system. From better animal welfare to zero-emission deliveries to fair pay for farmers, no other online supermarket gives you all of this. 


1. Pay farmers a fair price

Farmdrop’s Founder, Ben Pugh, with organic farmer, Rowie Meers

We offer the best payment terms for farmers so they can use the most sustainable methodsA better food system is one where the people who make our food receive the lion’s share of profits when it’s sold. Fairer payment terms gives farmers and other food producers the resources to conserve their land and look after their animals responsibly. That’s why Farmdrop pays its fresh and local food suppliers roughly double what they would receive from a supermarket.


2. Put animals first

free range chicken

Fosse Meadows’ chickens are truly free-range birds

All our meat is British, free-range, organic, or pasture-fed. Humanely raised meat is fundamental to a better food system. Every animal deserves respect and when farmed responsibly livestock are the key to a more sustainable future. Pasture-fed beef and lamb, for example, is not only nutritious, but it also nourishes the earth’s soils and takes carbon out of the atmosphere. At Farmdrop, all our meat is British, free-range and either organic or pasture-fed. No exceptions.


3. Planet-friendly packaging

Watch Ben break down our six-week plastic packaging challenge.

We use compostable, planet-friendly packaging instead of plastic, wherever possible. Wrapping food that lasts days in plastic packaging that lasts hundreds of years is nonsense. Only 7 per cent of the world’s plastic has been recycled, and every year we tip the equivalent of 650,000 double-decker bus loads of plastic into the ocean. We urgently need to start wrapping food in packaging made from renewable and planet-friendly materials. That’s why Farmdrop uses plant-based, compostable, and plastic-free packaging wherever possible.  


4. Zero-emission electric vans

farmdrop van

85% of home deliveries arrive in zero-emission electric vans

85% of home deliveries arrive in zero-emission electric vans powered with 100% renewable energy. Breathable, clean air is fundamental to a healthy life but in London alone nearly 4 million people and a quarter of all school children are exposed to illegal levels of nitrous oxide. But it is possible to meet our growing demand for online shopping without screwing over the planet. At Farmdrop, 85 per cent of our deliveries are made using electric delivery vehicles, with 100 per cent renewable green energy.


5. Deliciously fresh, truly local food

Local, fresh food delivered from farm to kitchen in less than 24 hours. 

Food produced closer to home tends to be fresher, more seasonal, and better for the environment. Sadly, only 23% of fruit and veg sold throughout the UK is actually grown in Britain, let alone locally. But by harnessing the power of new technology, Farmdrop makes it possible for our customers to buy directly from local farmers. That means over 70 per cent of the fruit and veg we sell is sourced from within 150 miles of London. And because it’s local, our fresh groceries are delivered from farm to kitchen in less than 24 hours.  

Read more here on how Farmdrop is also helping you cut food waste from farm to fork.

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