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Why your fresh bread from Farmdrop will now arrive in plastic-free packaging.

30th September 2019

 

Attention all you ethical bread lovers. This is the future of environmentally-friendly packaging.

 

Let’s face it. Plastic recycling isn’t working. Only 9% of plastic packaging used in the UK last year was recycled. And over 50% of our plastic packaging is never recycled. It’s shipped over to the poorest countries in the world, and frequently dumped into the ocean.

Food companies have to step up and take responsibility. Of all the plastic made in the world in 2018, 40% was used for packaging. No doubt future generations will look back and wonder how we got ourselves into a situation where it was acceptable to wrap short shelf-life products like food in packaging that can’t be recycled and survives for hundreds of years. 

What are we doing about it?

At Farmdrop we’re stepping up to the biggest challenge of our time – cleaning up our food chain so that it’s fit for future generations. Many items of Farmdrop fresh produce arrive loose in reusable crates or wrapped in compostable packaging. However, not everything has a straightforward plastic-free solution. Some foods are harder to switch away from plastic. Freshly sliced sourdough from Brixton-based Bread Bread Bakery was one of these items but we’ve finally found the answer. 

Introducing our new plastic-free packaging. 

It’s a fully home compostable and clear bag made from wood pulp. Yes, it comes from trees. But only trees grown in certified renewable forestry meaning its planet-friendly. Like plastic it keeps your bread super fresh and preserves it’s chewy stone-baked flavour. Unlike plastic, it wasn’t made by burning fossil fuels and when it’s thrown away it will turn into compost, helping to grow new trees or crops. It’s a positive change and represents a fundamentally different approach to how we use packaging in food.

How do you dispose of it?

Because it’s compostable, you can dispose of the bag in your food waste bin. If you don’t have one then please put it in your general waste. Don’t recycle it. What happens to it in general waste? It will likely be incinerated. Not as good as composting but the emissions are still lower than when plastic is incinerated. It will also decompose naturally in the sea if for any reason it ever got there (it shouldn’t!). 

We’re really excited about this change and really hope you enjoy using it. 

You can get your hands on our plastic-free sourdough loaves here.