After Bill's discovery of Granola in the USA, Bill and David took over the family Mill and turned to wholewheat flours and breakfast cereals. The Jordans' 'Crunchy G' granola was born and the recipe continues to this day – as our Crunchy Oat Granola. Our lovely Muesli launches, packed full of whole grain cereals, juicy fruit, and a handful of nuts. Bill co-founded The Conservation Grade farming scheme, designed to ensure a reliable supply of nature-friendly cereals. Country Crisp hit the shelves - perfectly-baked morish oat clusters blended with fruit and nuts and we have now expanded our range to cereals bars and lots more breakfast goodness.