After 30 years running the winery, and without heirs to take over the business, Luigi and Fiorina Baudana took the difficult decision to sell. Because of the location of the vineyards, in the heart of the 'golden mile' of Barolo, Luigi and Fiorina were offered some eye-watering sums of money. They were concerned, however, that the name and estate continue as is, rather than be absorbed into a larger entity.
As part of his research, Luigi visited the Vajra winery incognito one day, and was so impressed with the way they dealt with people and communicated their philosophy that he rang Aldo soon afterwards to ask if he would be interested in buying the estate. A deal was soon done, and the Vajra family have run this estate alongside Luigi and Fiorina ever since. We have tasted the wines every year and watched them improve. The depth of flavour and intensity that comes from the vineyards has remained, but the Vajra touch in the cellar has brought them to a new level. The first vintage was 2009 and from then onwards we can see the true expression of the new Luigi Baudana.