Roland's philosophy is to produce elegance above all, and he sees a strong affinity for Burgenland Blaufränkisch with Burgundian Pinot Noir, (as well as Northern Rhone Syrah and Nebbiolo) rather than with Merlot and Cabernet Sauvignon, as was the received wisdom in the region before he came along. He harvests low yields from vines grown with minimal chemical treatment and he uses natural yeasts for slow fermentation, often in open vats. Assemblage is a slow and careful process after extended evolution in cask. No new oak is used. The Moric project is now well established internationally as a fine wine, sought after by increasing numbers of fine wine collectors. They lead the way in creating a world-wide reputation for this wonderful grape variety. Quantities of the top wines are very limited.