The company is innovative with new products introduced which is felt ‘key’ to the development of the Japanese category. A ‘tabasco’ style Wasabi sauce [link to product page] has recently been launched and proven very popular in the market.
An exciting development is a range of snacks including wasabi coated peanuts, wasabi rice cracker mix, wasabi coated peas as well as wasabi mayonnaise, all contributing to even greater interest in the Saitaku range.
Saitaku appeals to young professionals who are well travelled and particularly health conscious consumers. Sushi is low in fat and very nutritious food. A typical setting of seven to nine pieces contains about 300-450 calories and the fish in Sushi provides protein and is a good source of Omega 3 fatty acid.