We believe in the power of baking to make your heart sing and your friends and family smile. But sometimes you just don't have the right ingredients in the cupboard, or you don't want to be a slave to the weighing scales. That's why we make cake kits which give you all the best bits of home baking, without any of the fuss. BakedIn provides all the dry ingredients you need, in exactly the right quantities, to make baking faster, simpler and less messy. We only use the finest ingredients, including organic flour from local farms.