To his surprise he quite enjoyed the crunchy texture and eye watering kick it came with. Being the health conscious, gym going, beach weights kinda guy he is, Mike was delighted with the nutritional benefits, but something bothered him. Why didn't peas come in any of his favourite crisp flavours? After extensively searching the internet it looked liked only one flavour of pea existed, it was time for Mike to put a stop to this pea discrimination, it was time to give peas a chance! So that’s what he did. Mike developed Taking the Pea, the first brand to offer a range of delicious dried peas.