We are also passionate about how we go about things. How we function as a company. Respect and kindness are close to our hearts and guide our relationships inside and outside of the company. And we do our best to be open and honest and do what we say we will do, because we like trust and cooperation. We also love playful tickles of joy along the way…. just because life is more fun like that. And this gentle playfulness inevitably bubbles its way into our products. Whilst utopia may be as ephemeral as a fleeting kiss, what brings more aliveness than its pursuit? Or, in the words of Mister Booja-Booja himself: Everyone needs a little Booja-Booja now and then ….