In February 2009, Valerio, Carlo and Kostas created Mr. Organic with a vision of a positive approach to every stage of our food production and beyond. To Valerio, working in this way seemed the only way forward for the environment and the world's wellbeing. However, he felt that his positive influence on the healthy food chain was limited by concentrating solely on the production side. He became determined to create a brand, represented by a cheeky, smiley mascot, that would capture the imaginations of people across the globe. And so, Mr Organic was born out of three generations of tomato expertise, combined with Valerio, Kostas and Carlo’s passion for providing great value organic food for people to enjoy every day. At Mr Organic, our aim is to encourage the consumption of honest and sustainable food across the globe one tomato at a time. And we do this by creating an honest, positive and sustainable food ethic, ultimately leading to a healthier, happier world! Today, we are proud to say that we are Italy’s largest 100% organic tomato producer.