John Hurd was the first watercress grower to gain organic status in 1994, after his family had been producing it for decades. In 1991, John Hurd installed the first National Rivers Authority approved settlement tank in the UK. The tank allows silt and organic debris to settle before water is released, thus helping to maintain a natural balance in our rivers. Watercress beds are flooded and sluiced, ridding the product of pests, without the need of toxic pesticides.
Eight acres of watercress are under cultivation producing watercress all year round (subject to weather conditions). Hygiene and water purity in the cultivation of watercress is paramount.