In 2012, James left the Finance world with the vision of setting up a Fairtrade business. While travelling Peru, he discovered the delights of quinoa and the rich cultivation heritage that goes along with it. Over the years Quinola has developed into much more than a Fairtrade quinoa company. We believe the world needs more generosity - so we’ve taken that belief and are actively helping people, society and the environment through various initiatives. We are a radically generous plant-protein company. We care. We care about the impact we have on people, society and the environment. And we’re pretty sure you care too. That’s why we only make super-tasty, nutritious food that is packed with goodness - no nasties. And our packaging is plastic-neutral. Don’t worry about the maritime carbon emissions- that's taken care of too. Plus, we pay the Fairtrade farmers and packing people (with learning difficulties) fairly for their work.