BUSINESS AS A FORCE FOR GOOD TrueStart's customers have always lived right in the heart of our business, you've been a massive part of our story since that field near Taunton on day one! We'll never breach our values in trying to please everyone, but we'll always involve you, be open and honest and share our reasons for all the decisions we make. We really do believe that business can be a force for good, and are really proud to be making a difference in one of the world's poorest communities; Chilomoni in Malawi. We've partnered with Cycle of Good, a fantastic charity who have trained a talented team of female tailors in how to transform our used hessian coffee sacks and old bike tyres into beautiful Shopper Bags and Duffel Bags that we buy at a fair price and sell onto you on a not-for-profit basis. These wonderful women receive holiday and sick pay, and they now have a stable income for their families. You can read more about our Bags of Good here. SUSTAINABLE COFFEE Our original Home Brew range is 100% Colombian Arabica coffee from where our Founder Helena used to live. Our farmers are paid a fair price for their coffee and your purchase supports a local community support network which helps disadvantaged people from different regions of Colombia. Its mission is focused on nutrition, education such as toy libraries and computer rooms, natural disaster support, infrastructure and environmental preservation. As we grow, we're sourcing new beans and creating new blends all the time and our Nitro and Cold Brew Coffee uses a specially developed blend drawing pure Arabica coffee from several different regions in South and Central America. We're proud to say that this blend is Rainforest Alliance Certified.