About Us
Equal Exchange

Equal Exchange

The ethics (and politics) of food are not simple. Organic principles are sometimes at odds with the immediate needs of farmers whose livelihoods — and even survival — depend on their ability to sell crops on a competitive world market. The alternative trade movement is about creating a set of conditions in which producers of all kinds of products can earn a fair reward for their labour, in an environmentally sustainable, ecologically sensitive way. Organic production and Fair Trade do not distort global free markets, but add value to existing commodities, enabling suppliers and retailers to compete with the global mega-producers on their own terms.