Having had a youth of chronic fatigue, M.E and poor digestion, Primrose Matheson set out on a mission to understand her body and what was needed to maintain it in perfect health. This led her into Naturopathic and Complementary health studies and a degree in Homeopathy the knowledge of which she has used to design natural and wholesome food. She started with muesli as breakfast is, as a nation, our favourite meal of the day due to its quick assembly and had a desire to make it into a healthy food for any occasion, not just first thing in the morning. By including ingredients you might associate more with lunch or dinner such as beetroot and carrot she wanted create a versatile health food that tasted great and could be eaten as a healthy snack whatever time of the day. Ideally for a more balanced diet we should be eating as much or more fruit and vegetables than we do grains. From this it seemed logical that if she was going to add a healthy ingredient like vegetables why not add other nutritious ingredients not found in breakfast muesli that support good health. Since then she has developed new products in order to make healthy eating a little easier and encourages her customers to empower themselves through the food they eat and listen to their bodies.