Flawsome

Flawsome

Fairer for farmers. Saving the rejected. Better for the planet. We’re Karina and Maciek, parents of twin girls, we were inspired by our nan’s tasty recipes to start saving imperfect fruit and transform it into perfect juices. A trip to a local farm opened our eyes to the food waste - specifically the devastating effect that excessive aesthetic standards imposed by supermarkets have on the food we consume. We decided to change it. It’s time to inspire the world to reimagine perceptions of waste. We are on a mission to make other people as passionate about sustainable craft drinks as we are! At Flawsome! we transform imperfect and surplus fruit into perfectly crafted cold pressed juice. We never use concentrate, sweeteners or sugars, making our delicious ethically sourced drinks good for you. After 24 months of New Product Development we have launched a range of cold-fizzed lightly sparkling juice drinks in an innovative BPA-free can. Flawsome! bubbly drinks are made from unclarified pressed juice made in small batches to guarantee craft quality. We have used 11 batches of juice to make our first batch of cans. What we do, we simply blend sustainably sourced cold-pressed juice with lightly sparkling water to make natural, low calorie, vegan delicious drink. At Flawsome! we encourage consumers to reduce waste in all its forms by reimagining waste creatively. From our logo to our boxes we turn the unwanted into something Flawsome. We save fruit, pay farmers’ fairer price and has donated over 22,000 portion of juice to charity. Up to date we have saved nearly 700 tonnes of wonky and surplus produce and avoided CO2e by equivalent of 796 return flights from London to New York. We have also eliminated 1 065 474 plastic bottles to date. Who decides what imperfect is anyway?