About Us
Prime

Prime

Our story is an epic tale of two mates who loved endurance sports but hated the high sugar, processed snacks that were typically used to fuel these long distance adventures. Driven mad with frustration, the solution was to create the ultimate collection of snacks using the very best grass fed British beef along with some carefully selected natural ingredients. The latest lean and clean beef salami is taking the fight to the over processed and high sugar alternatives for people up and down the country. Fred and Luke believe that nobody should be left behind when it comes to improving their daily snacking habits.

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