1 Head (min. 300g)
Luis Martinez began his career in agricultural in 1998, when he left his job working in fresh fish distribution, and decided to dedicate his life to working in organic agriculture. He acquired experience and skills working for a number of organic businesses over a 10 year period, and in 2009, founded VIVA FRESH in order to make his dream of building a network of local organic farms a reality. In order to build the cooperative of local farmers, the first step was to motivate them to grow organic vegetables instead of using conventional methods. They started small, converting small plots of land organic, and over time have increased the scale dramatically to where they are today. Paco was able to convince them and demonstrate the benefits environmentally and commercially of growing organically. The second challenge was to find the varieties which best adapt to the climate and type of soil of this region. In order to reduce the use of water resources and chemicals, it is important to find the right variety for the local area. Viva Fresh is located in the "El Campo de Cartagena - Mar Menor" area of Murcia, which is an area with a long history of agricultural production. Now Viva Fresh grow an extensive range of amazing produce, peppers and aubergines to Cauliflower, Cabbage and Romanesco.