About UsOur ProducersRecipesFarm JournalChristmas
  • Register
  • Shop
  • New In
  • Offers

Wildlife Friendly Rib of Beef



Showing availability for delivery on Thursday 2nd December

  • Pasture for life
  • Grain free
  • Local
  • Farmdrop recommends
  • Suitable for freezing
  • Dry aged


The ultimate roasting joint, well hung with plenty of flavour and enough fat to keep it moist while roasting. 100% pasture fed and from native breed cows who are contributing to conservation and biodiversity. Best for: Roasting


1 kg serves 3 people

Produced in:


Awards & Certifications:

Farm Wilder x The Story says

Our beef comes from farms that are conserving and restoring the old and wildly diverse pastures that support much of our rarest and most endangered wildlife, from cuckoos through to marsh fritillary butterflies. We share with our farmers a simple philosophy; that the best beef comes from the richest environments, where the cattle can grow slowly on a diet of herbs, legumes, grasses and tree browse. In return, the animals play a crucial role in creating diverse and resilient ecosystems, and regenerating healthy, carbon rich soils.

Storage Information and Shelf-life

Keep in original packaging & refrigerate. Remove from packaging & rest at room temperature before cooking.

Shelf Life

Minimum 4 days


Farmdrop is an online supermarket that sells various food products and other items (“Products”). The majority of Products sold by Farmdrop are supplied by third party producers. Food Products produced by Farmdrop are labelled ‘Made by Farmdrop’ and ‘Farmdrop Recipe Kits’.

Whilst Farmdrop always tries to ensure Product information is accurate and up to date, Product details including ingredients are subject to change. We cannot guarantee that we have correct and up to date information in respect of every Product, particularly where the Product and Product information is provided by a third party producer, so you should always read the information provided with the Product (including labels and packaging and in particular allergy and safety information) before you consume or use it. Please treat any Product information on this website as being provided for general information only and do not rely on it. The images of the Products on our website are for illustrative purposes only. Although we have made every effort to display Product details accurately, your product may vary slightly from those images. Where any Product is handmade, sizes, weights, capacities, dimensions and measurements may vary within a 5% tolerance. For fresh produce (Meat, Fish, Vegetables, Fruits, Dairy etc.) there may be some natural variations in the size, shape or look of the product, however this should not affect the quality.

All information provided through our website is for personal use only and may not be reproduced in any way without Farmdrop’s prior written agreement.

Please contact our Customer Services Team at [email protected] if you have any questions or concerns about the use of this website or any Products.

Cooking Inspiration

Roast Rib of Beef

View recipe

View all our recipes

Meet Farm Wilder x The Story


Farm Wilder is a group of producers in the South West, chosen for the exceptional biodiversity on their farms and their regenerative approach to managing the land. It started with a simple premise – that grazing livestock are central to the health and diversity of our most vibrant ecosystems and that, if managed right, cattle and sheep are able to help maintain the few wildly diverse grassland habitats we have left, and restore those we have lost. In turn, everything else begins to fall into place - biological life returns to the soils, enabling the storage of vast amounts of water and carbon, livestock live out their lives in their natural environment, and farmers produce nutritious and utterly delicious food. To make this a reality we partnered up with farmers, mostly around the edges of Dartmoor where threads of wonderful rough grassland are still managed with beef cattle and sheep. These include Cat Frampton at Great Houndtor Farm, Russell Retallick at Bagtor Barton and John Savory at Zeal Farm. Their animals graze through rough grassland and wood pasture on and around areas of the moorland fringe where cuckoos breed alongside large numbers of skylarks, stonechats, yellowhammers, linnets, fritillary butterflies and other wildlife that struggle in the more intensive lowland landscape. Cat’s and Russell’s cattle follow a similar journey to most of our beef animals, starting life on the uplands before moving to our regenerative lowland finishers such as Johnny Haimes at West Sherford and Carolyn Richards at Ashridge Court, where they spend their final months getting fat on a 100% pasture fed diet. Further afield, we work with Luke Hasell at Heron’s Green Farm by Chew Valley Lake, a regenerative beef farm that is restoring the land to its former glory. Over the last two decades, Luke has been reintroducing wildflower meadows, planting large areas of woodland and allowing hedges to spread into fields to blur the line between woodland and pasture. We have developed a robust approach to monitoring the environmental quality of farms and helping the farmers develop regenerative plans, which we revisit with them every year. To help us with this, we have teamed up with groups including the Farming and Wildlife Advisory Group, The Woodland Trust and A Greener World, who help the farmers with regenerative practices like agroforestry and meadow restoration, and in turn can feed innovative ideas from our farmers into the wider farming community.

Find out more

More from Farm Wilder x The Story

Life 4d+

Farm Wilder x The Story

Wildlife Friendly Sirloin Steak

1 Steak (min. 250g)



Life 4d+

Farm Wilder x The Story

Wildlife Friendly Rolled Sirloin



Life 4d+

Farm Wilder x The Story

Wildlife Friendly Centre cut Fillet

1 Fillet (500g)