We opened our first shop in Notting Hill in 2002, with the aim of making people happy through our food. Our flavours are bold and daring, our window displays colourful and vibrant, everything is fresh and free from preservatives or artificial colouring. The Middle Eastern food influence is dominant, but we draw inspiration and ingredients from Asia and around the world. Although we do not offer solely vegetarian dishes, we have shown how vegetables can become the centre of a meal without the diner ever feeling anything is missing. Our Ottolenghi Ready range is our first adventure in the land of pre-packed food. We have managed to bring you an outstanding product because the unique technology we are using -- Modified Atmosphere Packaging, essentially sucking the air completely out of the pouch -- allows us to make wonderful food in our kitchen just as you would at yours, with absolutely zero food technology involved.