Drinking

Cru Kafe – Why your coffee doesn’t have to cost the Earth

28th August 2020

If you’re anything like us, you’ve replaced your favourite coffee shop with your kitchen after having to work from home. Often this is at the cost of taste (and often at the cost of the Earth, too), however this doesn’t have to be the case! Cru Kafe have developed great tasting organic coffee in Nespresso-compatible pods, read on to find out more.

CRU Kafe is an ethical and Organic coffee based here in the heart of London. Ever since they started back in 2013, their aim has been to brew their way to a better world – Organic and Fairtrade coffee in sustainable, recyclable packaging. CRU works with Fairtrade farmers from all over the coffee belt to bring Farmdrop customers Single Origin coffees, such as Organic Colombian, Peruvian decaf, Organic Honduran and slightly more interesting ones too such as their Organic Indian Robusta. As well as their Single Origin range, CRU has multiple blends, Organic Light, Dark, and Intense Roast – ensuring however ‘strong’ you like your coffee, there is always your perfect match available on Farmdrop!

As it is September, we wanted to recognise those who source Organic products all year round and really understand why? Why should consumers be bothered about buying organic? And exactly what difference does it make to the coffee you drink?

The certification

CRU Kafe x Soil Association. Since day one, CRU has been working closely with the​ Soil Association​. This charity is the UK’s largest organic certification body, responsible for certifying over 70% of the growing organic market. They work with over 3,500 farms and organic businesses all over the world & is the most recognised and trusted organic symbol in the UK. As a charity, it promotes local purchasing, public education and opposes intensive farming practices​.

So what are the benefits of Organic?

●  Health- Organic standards work hard to make sure that absolutely no nasty chemicals, pesticides or solvents come into contact with our coffee – meaning that you can rest easy in the knowledge that what you’re drinking is free from many of the manufactured chemicals used in non-organic coffee production. Even the fertilisers used by the growers have to meet very high standards to be granted safe by organic standards – and these natural, certified fertilisers not only use less energy, but leave much less of a footprint on the communities that use them.

●  The Environment – Unlike commercial coffee production – what we’d term ‘high yield’ – organic coffee doesn’t condone any intensive farming practices. This makes sure the land that is worked is protected and cared for, and helps combat the part that some forms of farming play in deforestation. In fact, it goes one step further & actually aids the conservation of wildlife, birds & vegetation. Coffee is the second most popular beverage after water & the second top selling product after oil, so if everyone did decide to shop organic, we would do a whole lot of good for the planet.

●  Our Farmers – ​Getting organically certified is not easy, but it means that the quality of the coffee produced is a lot higher, and with this internationally recognised standard comes guarantees of better market prices that can be passed on directly to the farmers themselves. To make doubly sure our producers are supported, all our coffee is certified Fairtrade* as well, which guarantees better wages for everyone involved.

Whatever your coffee drinking style is at home, a Nespresso machine, a french press or you grind your own beans in a bean to cup machine – CRU Kafe has several coffee options available on Farmdrop to ensure no one needs to go without their Organic coffee fix. From Nespresso compatible, Organic and recyclable capsules, to freshly ground coffee or whole beans, choose CRU this Organic September.

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